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Picking a niche to focus on and products to sell is the biggest hurdle for most new dropshipping entrepreneurs. This can be either be the best or worst decision as it will have long-term consequences on your business. So, picking the best dropshipping products from a solid niche is all that makes a difference.
When I started my online store, I made a big mistake by picking my dropshipping items based on personal interest or passion. I started to sell yoga mats which were a failure because there were no buyers for this item. A couple of years later, it was a hot cake and now it is an over-saturated product because everyone is selling it.
However, when you start a business, your only purpose should be to build a profitable site, based on your market research, not your passions and interests.
How to Get Started with Best Dropshipping Products?
Your store should not be an online departmental store. There are far bigger stores even on high streets that can offer the same products at a lot lower price. You clearly cannot compete with them being a small seller.
This is where Niche stores come. Your products need to reach a niche market, e.g. specific consumer groups that are difficult to reach in a high street store.
Such stores will attract low traffic but that should not disappoint you but the conversion is high. It makes no sense to have lots of traffic and no conversion. If you have products that cannot be generally found anywhere else, buyers will buy from you. This is how your conversion rate increases.
So, does it mean once you have those specific items, your store will explode? No, you need to use appropriate marketing instruments to help you to attract more visitors. You can work on Search Engine Optimisation (SEO), paid advertising, email marketing to name a few.
In addition to the best dropshipping products, we also need to learn about how you can attract traffic. My purpose is to ensure you maximize your online shop potential. I will share how you can work on Search Engine Optimisation (SEO) in the easiest way possible so that your store can continue to get free traffic from Google and keep growing.
So, in this article, along with the best dropshipping products, I will also add what high-potential keywords to use for your product title as well as product description. These short-tail keywords and long-tail keywords come from my own research that you can use to bring in organic traffic. Organic traffic is the best alternative to your paid advertising over time.
Let’s get started!
Best Dropshipping Products
The lotion is a craze and is a highly competitive product. For example, if you sell Calamine lotion, it is extremely difficult to get sales for two reasons. The first reason is, it is easily available and the second reason there are a good number of online stores selling this product. It will be extremely difficult to come up on the first page in Google search for small sellers.
However, if you choose to sell baby lotion, you should get the first sale really soon because there are few sellers selling it online. At the same time, there is very low competition. This is yet another reason there are high chances your store should come up on the first page in Google search in the next few weeks, subject to using the right title and keywords in the item description.
That being said, as you stand a good chance to come up on Google search, you will generate good revenue for your business. When you list Baby lotion, keep these keywords Baby Lotion in your item title and add a few more words to make it look attractive.
Once you have built up a nice item title, you should also add the following questions in your item description, preferably under the description as well as answer them.
- When can I use lotion on my baby?
- Does baby lotion expire?
- Can I put lotion on baby dry scalp?
If you do not know the answers to the above questions, you can use a good resource like Google. Do not copy and paste the answers. You should re-write them in your own words. These questions are long-tail keywords that will further boost your store ranking in Google.
Buyers looking for these answers will hit your store and end up buying the product as well.
2. Hair Dye
The next product is Hair dye with stiff competition. But there are people who are looking for a specific kind of hair dye that is not easily available. Once you know what they are looking for, you can bring those products to your store and start selling.
The below keywords have low competition because few sellers are selling them. So, if you sell these hair dyes, you can also get your bite. You can build a good title using these keywords, there are chances that you will receive free traffic and sales.
- Dark red hair dye
- Red hair dye for dark hair
- Bright red hair dye
Additionally, you must add these questions and their answers.
- How to dye dark hair red?
- How to make red hair dye darker?
- How to dye dark brown hair red at home?
- Can I dye my dark brown hair red?
The next high potential product is Body whitening cream and Body firming cream. You can try selling these two kinds of creams in your online shop. These have low competition and high demand.
- Body whitening cream
- Body firming cream
To make your item description more Google-friendly and to bring more traffic, do add below two questions under your item description and answer them as well.
- What is body cream?
- What is the difference between body cream and body lotion?
4. Shaving Cream
When we say Shaving cream, it sounds masculine. Wait! If you are selling shaving cream for men, it is possible, you will not get any sales. Shaving cream for women is much in demand and again the competition is less. Do give it a try! Do add the below keywords in your item title for higher traffic.
- Shaving cream for women
In addition, you should add these two questions under the item description and again do answer the questions.
- What does shaving cream do?
- Can you shave without shaving cream?
5. Cotton Pad
We all have heard of cotton pads. If you sell below cotton pads and use these keywords, you are going even smarter. You can build item titles with these keywords because these keywords are high in search and low in competition.
- Cotton pads for face
- Cotton pads for periods
- Reusable cotton pads
I have listed above the 5 best dropshipping products from the health and personal care category. In addition to these best products, you can do cross-selling. For example, you can list dye brushes for hair and show them on the checkout page. Those who are buying hair dye can also b tempted to buy the dye brush.
This article should be a strong foundation on which you can build a profitable store or even grow it. If you have any questions, do leave your questions in the comment box below.
If you do find the article of any help, do share it with everyone in your online network. Sharing is caring. 🙂
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