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Do you want to market your digital products with proven strategies?
Digital products are highly profitable as you can sell multiple copies of the same product without re-investing into the product. This opportunity has resulted in lots of competition. Everybody wants to sell digital products. To have an upper hand over your competitors, you must have a unique product. The product must leave a lasting impression.
Remember, how Google Chrome emerged to be a market leader beating other browsers! Same product, still different experience.
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How to Market Digital Products?
To market digital products, you need a solid digital marketing strategy. Marketing is the backbone for any products. If you do not have a good strategy, the product is destined to fail even if it is best product in the market.
Below, you will find 5 proven marketing strategies to sell your digital products. They have the potential to promote your product as well as generate sales.
1. Build an Audience Before Building a Product
I have always believed that a dropshipper should not pick a product first and then try to push it into others hands. Your product may not go well with people. There is another strategy. Go to the people and ask them what they want, then bring that product and they will buy it.
Basically what you are doing is building audience first and then building a product. You must have seen bloggers first start writing about a specific topic, bring following and then launch a product for those followers. This is how they are able to sell their products.
To summarize, build an audience before building a product.
2. Partner With Bloggers and Influencers
Gone are the days when newspapers and TV ads were the primary marketing strategies. Now, bloggers and social media influencers have established their authority as a powerful marketing media. To promote your product to your audience, you can reach out to the right content creators.
Bloggers and influencers can send out sponsored posts showcasing your product to their followers. You can also choose to offer an affiliate marketing program and pay a commission to them when sell your product. All big companies like Amazon have an affiliate marketing program.
3. Join an Online Marketplace
To sell your digital products, you can choose to list them on marketplaces. There are dedicated marketplaces that sell only digital products in the same way as Amazon does it for physical products.
To list your items, marketplaces charge a nominal fee and some marketplaces may charge you when the item sells. This marketing strategy can help you reach a wider customer base without spending much after advertising.
Let me list out a few popular marketplaces and see what you can sell:
- Amazon: eBooks and audiobooks.
- Etsy: Digital downloads like printables and digital arts here for a price.
- CodeCanyon: Plugins, code and scripts for Bootstrap, Javascript, PHP, WordPress, HTML5 and more.
- Creative Market: Digital items where you are the sole creator.
- Gumroad:Digital Art, Printables, E-books, Online courses, Music and Videos
4. Host an Online Challenge
You can offer an online contest for participants to accept your challenge and act to get a chance to win the prize. Here you have a chance to ask them to fill in the challenge form with their email address which you can use later also for building an email list for marketing campaigns.
While you give a free prize (your product) to the winner, other participants can still try your learn about your product and get tempted to buy it for a price.
If not, you can even send even discount offers to all challenge participants and invite them to purchase your product with a discount.
5. Run promotion with a Social proof
Let’s first understand what it is. You run an paid ad (or even free) and show a social proof how users feel about using your product. You can display their social media proof like a Facebook post, Twitter post or Instagram post.
Such promotions are more convincing rather than just featuring your products.
Read also: How to Start Digital Dropshipping
Frequently Asked Questions
How do I market a digital product?
To market digital products, you can first Build an audience and sell the products to them. Your followers trust you and so they are your potential buyers. To reach larger audience, you can also sell them on eCommerce platforms like etsy.
How do I get buyers for digital products?
Your subscribers can you your buyers. You can also run ads via social media to bring buyers. You can even pay popular bloggers and influencers in your product niche to get buyers.
Conclusion
Digital products are a convenience as they can be quickly distributed within seconds. Needless to say, they are gaining popularity and the demand is on the rise. Selling these products should not be a problem as long as an effective marketing strategy is chalked out and implemented.
I personally feel these products have a great future and anyone can benefit by selling them.
