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Do you want to sell underwear online using dropshipping business model to make big money?
Today, selling underwear offers immense potential for your business. It is a lucrative market. Irrespective of where you are, this niche is a golden goose. All you need to do is learn how to start an underwear dropshipping business in the right way.
In this blog post, I will reveal everything from start to finish right from picking the right product to connecting to the reliable suppliers to building a store to promoting your product so that you not only sell underwear but also grow it to its full potential.
Sounds interesting? Let’s dive in!
Table of Contents
Why to Sell Underwear?
While selling any product, your primary aim is to make your business profitable. lingerie (Underwear) is also a profitable niche. As per data from Custom Market Insights, the demand for lingerie is ever-increasing.
This increase is a clear indication that this is a high-potential niche and anyone can benefit from it.
I also went to Google Trends to see search results for “Panties” in the United States over the last 12 months and based on the Google Trends results, you can see the demand is really constant and high.
10 Top Suppliers that Dropship Underwear
1. DHgate
DHgate is a dropshipping supplier selling products at wholesale prices. It also works as a wholesaler. If you visit their website, you would see that it is a general niche supplier; however, they sell a wide range of underwear and you can dropship those products.
They dropship underpants, panties, bras, lingerie, and a lot more.
Pros
- No Minimum Order Quantity (MOQ)
- No dropshipping fee
- US and EU warehouses
- Shopify and eBay integration
Cons:
- Some sellers sell poor-quality products
- Communication issue
- Longer shipping time (If shipped from China warehouse)
2. Honey Place
Honey Place is a California-based dropshipping supplier for its variety of bra sets and lingerie. If you are looking for a US-based supplier for faster shipping unlike non-US suppliers, Honey Place should be your destination for quality underwear
Pros
- A wide range of products
- Price range $1 to $10
- Order processing time 1-3 business days
- Tracking & Delivery Notification
- Shopify integration
Cons
- No cons
3. Petite Cherry
Petite Cherry sells stylish, eye-catching underwear like bra sets and panty sets with attractive designs in the US and worldwide. They specialize in stylish, comfortable, and perfectly fitting lingerie.
Pros
- Gorgeous-looking lingeries
- Multiple payment options
Cons
- No return or exchange for discounted items
- Poor customer service
4. Wella Intimate
Well Intimate is a Hong Kong based wholesale and dropshipping supplier selling attractive underwear, budget-friendly sexy lingerie at guaranteed low prices.
Pros
- 2,500 high-quality and unique merchandise
- Price range of $50 to $100
- Private labels
- Worldwide shipping
- No handling fee or membership fee
- No minimum order requirement
Cons
- Minimum Order $100
5. Temu
The next reliable supplier on my list for your underwear niche is Temu. It sells budget-friendly attractive products and can dropship from their wide range of panties, sleepwear, etc.
Pros
- Wide range of women’s and men’s lingerie
- Budget-friendly products
Cons
- Low product quality
- Long shipping time
Read about Temu Dropshipping in 2024: You Need to Know Everything
6. Allure
Allure is a manufacturer of high-quality lingerie and accessories for the last 30 years. You can use their dropshipping program to sell intimate apparel.
Pros
- No minimum order required.
- UPS or USPS notification
Cons
- The drop ship fee is $5.00.
- For returned item, there is a charge of $5 for the reshipped item
7. Elegant Moments
Elegant Moments is a reliable Pennsylvania-based dropshipping supplier that sells romantic sexy underwear.
Pros
- Order shipment within 24 hours in the US
- worldwide shipping
- No minimums required
- Manufacturer
Cons
- $3.50 handling fee on all dropshipped orders
8. Bravo Underwear
Founded in Founded in 1989, Los Angeles-based Bravo Underwear sells bra sets, lingerie and shapewear at competitive pricing. They have been operating for over 30 years.
Pros
- Price range $20 to $100
- Worldwide shipping
Cons
- No refunds or returns are accepted
Best Underwear Products to Sell Online
Sports Bra
Sports bras have a high product demand due to their stylish designs, colors and patterns. They are a good choice due to their comfort and support during physical activities. They can minimize breast movement during exercises. You can target fitness enthusiasts, athletes, and everyday women desiring comfortable and supportive underwear.
Additionally, if you can get suppliers who sell top-notch products but at reasonable prices, you can have good profit margins. They also can offer recurring sales.
Cotton Panties
Cotton panties are comfortable to wear for extended periods and cater to a large audience due to their breathability and comfort. Cotton is an eco-friendly products and cotton panties are far better compared to synthetic materials.
I have found that while the supplier price ranges between $5-18, the market price is between $13-40. This makes it a profitable profit and you can easily save around 50%-60% products.
Cotton panties have a consistent market demand and you can easily tap into lingerie market to sell this undergarment and not to forget, you would have repeat customers over time.
Crotchless Panties
Crotchless panties have a sexy look and appeal and is popular among women. They are high in demand is a comfortable fit and at the same time give easy access due to the opening strategically placed in the crotch area without compromising comfort. They offer enhanced intimacy that couple can enjoy and enhance their romantic experience.
Due to the nature of the product, they have a steady and high demand in the lingerie market that can make it a profitable products as a dropshipper.
Knee Stockings
Knee stockings or Knee-high socks can offer warmth in cold and acts as a protect to the legs. They can be paired with skirts, dresses and a range of other outfits and thus caters to a large audience.
They are also available in different colors and can elevate any outfits.
What are the Steps to Sell Underwear Online?
Step 1 – Select Your Underwear Niche
Before your start selling underwear, you need to determine what would be your product that you would sell. You need not necessarily sell all kinds of lingeries. For example, you could choose to sell only Bra sets. If you decide to add one or two more products, you can surely do it as long as they are highly in demand with a potential to sell. However, do not try to sell everything. Remember, niche stores are generally more successful than general niche.
Step 2 – Choose Your Underwear Supplier
Once you have decided what product(s) you want to sell, the next step is to look for suppliers who dropship those products. You do not have to find those suppliers only, you also need to ensure they have high-quality products and shortest delivery time possible. They should have a friendly return and refund policy so that you are able to build trust with your customers.
Before you partner up with your supplier, you should verify them shipping policies, return and refund policies with review and customers’ testimonials. You can search about them in Google and you would be able to have access to resources to make a calculated assessment.
Step 3 – Build Your Online Store
Once you have your products and the suppliers, you should then focus on building an online store that has a clean design. Your online store should be buyer-friendly, with easy navigation with Best Seller section.
It is also equally important that your online shop is not just attractive, but also have transparent return and refund policy. You can keep these policies preferably in footer section. Buyers prefer buying from the sellers who have buyer-friendly policies and excellent customer support.
Your store should also be optimized for mobile devices to offer seamless shopping experience to buyers. Majority of the buyers now shop on their smartphones. So, it is important to make your store mobile-friendly and should fit all screen sizes.
Step 4 – Promote Your Underwear Store
Now it’s time to tell the world, you have an online store that can satisfy their needs. How will you say this? You can run digital marketing campaigns on Google Ads, Facebook, Twitter or Instagram.
You can also pay influencers who can pitch your products to their following. You can even ask a niche-specific YouTubers to make dedicated videos for your store. You could also benefit from TikTok influencers talking about your products. They can also share dedicated sponsored posts, or stories,
You can also leverage the power of email marketing by building an email of interested buyers once you have started driving traffic to your online store. Targetted email campaigns have higher conversion rates.
Conclusion
By now, you must have understood enough to sell underwear online without holding inventory using dropshipping method. This article has highlighted all important aspects of dropshipping underwear right from researching for a high-potential and low-competition product, to finding a reliable supplier to starting an online store to sell underwear to marketing your product digitally.
If you still have any doubts or have questions, you can leave it the comment box and I will answer personally.
